Creating brands

with

concept

strategy

creativity

Selected

Work

LAB

Furniture, interior design, architecture

Brief & Concept
The goal was to create the visual identity for a new creative space that experiments with trends and innovative solutions in architecture, furniture and interior design.

Work
Logo design and visual identity system. Creation of the image for the entire line of furniture products and systematization of visual communication for use in digital and print applications.

Maternidark

Television, Entertainment

Brief & Concept
The goal was to create the visual identity for Maternidark, a 6-episode TV series that challenges myths and stereotypes about motherhood through humor and emotional contrast.

Work
Visual identity development, including color palette definition, typography selection, and key brand elements that convey the energy and emotional range of the series.

ExB — Estación Birra

Bars, Restaurants & Food

Brief & Concept
The goal was to create a visual identity for a craft beer bar. The concept was inspired by the idea of a station as an urban meeting point, building a retro-modern aesthetic rooted in New York subway references.

Work
Logo design, development of the visual system and graphic language, typography selection, and creation of brand applications and key visual assets.

Artisan Malbec

Wine & Beverage, e-Commerce

Brief & Concept
The goal was to create the visual identity for an Australian-based wine e-commerce specializing in premium Malbec wines from around the world.

Work
Logo and visual identity design, development of a clean geometric visual system with vintage touches, and creation of key brand assets for use across digital and print applications.

Santalab

Public Sector, Innovation & Civic Labs

Brief & Concept
The goal was to create the visual identity for SantaLab, a citizen innovation lab promoted by the Government of Santa Fe that fosters new forms of citizen organisation and co-creation.

Work
Logo and visual identity design, development of modular graphic elements, and creation of key brand applications that communicate the collaborative and experimental nature of the project.

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